Case study · Voice · Sales
The line that never goes to voicemail
A developer with more leads than the team could dial, in a market where AI calling is barely legal to run.
- Client
- Alif Holdings
- Role
- Architect and builder
- Stack
- Retell AI · Telnyx · LiveKit · n8n
- Status
- Live
- 0sEnquiry arrives
- 9sAnswered, any hour
- 24sQualified in Urdu or English
- 41sTour booked
- 48sRecord written
Every enquiry now gets a same-day conversation instead of a voicemail.
The problem
Enquiries arrived faster than a small team could call back, and callbacks came late. Buyers expect to be spoken to in Urdu, on the phone, quickly. Off-the-shelf products failed twice over: wrong language, and no legal route to place outbound calls to local numbers.
What I built
- An agent that answers and calls back, working from a versioned knowledge base of the project, pricing and payment plans.
- Natural Urdu delivery, engineered rather than machine-translated.
- Outbound on Telnyx with the regulatory question solved: PSEB registration, in-country hosting, and a documented path to self-hosted LiveKit.
- Brochure, booking and rep briefing fire automatically after the call.
The part most vendors skip
The hard problem was never the AI. It was calling compliance: which entity may lawfully place automated calls, where media is hosted, how consent is evidenced. That is why this runs while most pilots stop at the demo.
Is your line answered at 2am?
Tell me roughly how many enquiries you get a month, and what happens to the ones nobody calls back. Thirty minutes. If I'm not the right person for it, I'll say so on the call.